Digital marketing for small businesses. Is it important?

So, you have this fantastic idea, you know you’re on to a winner. You’re confident people will love your products and you’re ready to go!

But how will you get your first customers through the door?

Are you going to advertise in the newspaper? Perhaps you’ll drop some flyers around or maybe you’ll share your Facebook page amongst friends and family. Whilst these are all great ideas, it’s an expensive, “hit and hope” way of getting yourself known.
What if there was a better way? One where you could pretty much guarantee your products will be seen by your target market, converting to sales, and saving you money.

Whether you’re selling products online or in a bricks and mortar shop; providing a service or consultancy, having an online presence gives your business credibility and builds trust. It’s more than just having a Facebook page or website; it’s about making these platforms work for you.

There are two types of online marketing.

Organic


Relates to any way people have seen your business without a paid advertisement directing them there. For example, entering “best marketing agency” into your Google search will generate a list of websites where that term is used somewhere on their website. These are known as “keywords” and the strategic implementation of them is called “Search Engine Optimisation” or SEO.

SEO is a slow burner. It takes time to build up integrity on Google and its algorithm requires other different elements to get you ranking higher.


Paid (Google and Social Media Ads)


Uses specific criteria to ensure your advert gets seen by your target market, giving you the ability to reach more people, whether they are looking for you or not. You can build up a picture of your target market through engaging with and understanding your prospects’ needs, leading to brand loyalty.